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La Fée Maraboutée: Boosting customer confidence & converting sales
La Fée Maraboutée: Boosting customer confidence & converting sales
La Fée Maraboutée: Boosting customer confidence & converting sales
2.6x
2.6x
increase in conversion rate
increase in conversion rate
+30%
+30%
average spent per basket
25%
25%
reduction in returns
reduction in returns
15x
15x
ROI generated
ROI generated
About
About
Founded in 1996, La Fée Maraboutée is a French fashion icon known for its eclectic, inclusive collections inspired by global cultures. Committed to eco-responsibility, the brand creates timeless pieces that celebrate diverse body types and foster lasting confidence.
With annual revenue exceeding €50 million and distribution across more than 300 retail locations, La Fée Maraboutée has become a leader in the French fashion industry.
Founded in 1996, La Fée Maraboutée is a French fashion icon known for its eclectic, inclusive collections inspired by global cultures. Committed to eco-responsibility, the brand creates timeless pieces that celebrate diverse body types and foster lasting confidence.
With annual revenue exceeding €50 million and distribution across more than 300 retail locations, La Fée Maraboutée has become a leader in the French fashion industry.
Challenges
Challenges
• Encouraging online conversions : A majority of potential buyers hesitated to complete their purchases due to uncertainty about sizing. Without a clear sense of fit, customers were reluctant to buy, leaving conversion rates below their potential.
• Addressing high return costs: Sizing-related returns significantly impacted profitability, driving up costs and complicating logistics. This not only affected the bottom line but also disrupted inventory management, making it essential to find a solution to reduce return rates.
• Providing personalized fit for a diverse clientele: La Fée Maraboutée sought to ensure every online customer could confidently choose a size that felt custom-tailored. Ensuring a precise fit for each customer was key to reducing returns and boosting long-term customer satisfaction.
• Encouraging online conversions : A majority of potential buyers hesitated to complete their purchases due to uncertainty about sizing. Without a clear sense of fit, customers were reluctant to buy, leaving conversion rates below their potential.
• Addressing high return costs: Sizing-related returns significantly impacted profitability, driving up costs and complicating logistics. This not only affected the bottom line but also disrupted inventory management, making it essential to find a solution to reduce return rates.
• Providing personalized fit for a diverse clientele: La Fée Maraboutée sought to ensure every online customer could confidently choose a size that felt custom-tailored. Ensuring a precise fit for each customer was key to reducing returns and boosting long-term customer satisfaction.
“As we expand our digital services, Fringuant’s solution has become an integral part of our omnichannel strategy. It’s not just about reducing returns; it’s about enhancing the overall customer journey and building trust in online purchases.”
“As we expand our digital services, Fringuant’s solution has become an integral part of our omnichannel strategy. It’s not just about reducing returns; it’s about enhancing the overall customer journey and building trust in online purchases.”
E-COMMERCE MANAGER, La Fée Maraboutée
E-COMMERCE MANAGER, La Fée Maraboutée
Solutions
Solutions
• Accurate and personalized sizing through user-friendly selfie scanning: Fringuant introduced a selfie scanning tool that allowed customers to determine their measurements accurately, boosting their confidence to purchase online.
• Garment-specific precision for reducing returns: Fringuant’s tool provided detailed, garment-specific recommendations that considered drape, ease, and fabric type, making it ideal for La Fée Maraboutée’s unique collection.
• Enhanced shopping experience driving conversion and reducing costs: By effectively addressing customer sizing concerns, Fringuant’s solution helped La Fée Maraboutée convert hesitant shoppers into confident buyers.
• Accurate and personalized sizing through user-friendly selfie scanning: Fringuant introduced a selfie scanning tool that allowed customers to determine their measurements accurately, boosting their confidence to purchase online.
• Garment-specific precision for reducing returns: Fringuant’s tool provided detailed, garment-specific recommendations that considered drape, ease, and fabric type, making it ideal for La Fée Maraboutée’s unique collection.
• Enhanced shopping experience driving conversion and reducing costs: By effectively addressing customer sizing concerns, Fringuant’s solution helped La Fée Maraboutée convert hesitant shoppers into confident buyers.
Results
Results
• 2.6% increase in conversion rate
• 30% increase in average shopping basket size
• 15x ROI generated
• Data-driven reduction in return rates
• 2.6% increase in conversion rate
• 30% increase in average shopping basket size
• 15x ROI generated
• Data-driven reduction in return rates
About
Founded in 1996, La Fée Maraboutée is a French fashion icon known for its eclectic, inclusive collections inspired by global cultures. Committed to eco-responsibility, the brand creates timeless pieces that celebrate diverse body types and foster lasting confidence.
With annual revenue exceeding €50 million and distribution across more than 300 retail locations, La Fée Maraboutée has become a leader in the French fashion industry.
Challenges
• Encouraging online conversions : A majority of potential buyers hesitated to complete their purchases due to uncertainty about sizing. Without a clear sense of fit, customers were reluctant to buy, leaving conversion rates below their potential.
• Addressing high return costs: Sizing-related returns significantly impacted profitability, driving up costs and complicating logistics. This not only affected the bottom line but also disrupted inventory management, making it essential to find a solution to reduce return rates.
• Providing personalized fit for a diverse clientele: La Fée Maraboutée sought to ensure every online customer could confidently choose a size that felt custom-tailored. Ensuring a precise fit for each customer was key to reducing returns and boosting long-term customer satisfaction.
“As we expand our digital services, Fringuant’s solution has become an integral part of our omnichannel strategy. It’s not just about reducing returns; it’s about enhancing the overall customer journey and building trust in online purchases.”
E-COMMERCE MANAGER, La Fée Maraboutée
Solutions
• Accurate and personalized sizing through user-friendly selfie scanning: Fringuant introduced a selfie scanning tool that allowed customers to determine their measurements accurately, boosting their confidence to purchase online.
• Garment-specific precision for reducing returns: Fringuant’s tool provided detailed, garment-specific recommendations that considered drape, ease, and fabric type, making it ideal for La Fée Maraboutée’s unique collection.
• Enhanced shopping experience driving conversion and reducing costs: By effectively addressing customer sizing concerns, Fringuant’s solution helped La Fée Maraboutée convert hesitant shoppers into confident buyers.
Results
• 2.6% increase in conversion rate
• 30% increase in average shopping basket size
• 15x ROI generated
• Data-driven reduction in return rates
Shift to a personalized customer experience
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