01. About
A French fashion icon
Celebrating diversity since 1996.
Founded in 1996, La Fée Maraboutée is a French fashion icon known for its eclectic, inclusive collections inspired by global cultures. Committed to eco-responsibility, the brand creates timeless pieces that celebrate diverse body types and foster lasting confidence.
With annual revenue exceeding €50 million and distribution across more than 300 retail locations, La Fée Maraboutée has become a leader in the French fashion industry.
02. Challenges
Addressing the friction
In the online journey.
Conversion Hesitation
Buyers hesitated due to uncertainty about sizing, leaving conversion rates below potential.
Return Overheads
Sizing-related returns impacted profitability, driving up costs and complicating logistics.
Data-Driven Fit
The brand sought to ensure every online customer could confidently choose a custom-tailored size.
"As we expand our digital services, Fringuant’s solution has become an integral part of our omnichannel strategy. It’s not just about reducing returns; it’s about enhancing the overall customer journey and building trust in online purchases."
03. Solutions
Bridging the gap
With AI-Powered sizing.
User-Friendly Selfie Scanning
Fringuant introduced a selfie scanning tool that allowed customers to determine their measurements accurately, boosting their confidence.
Garment-Specific Precision
Recommendations that considered drape, ease, and fabric type, making it ideal for the brand's unique and inclusive collection.
Enhanced Shopping Experience
By addressing customer sizing concerns, Fringuant’s solution helped convert hesitant shoppers into confident buyers.
04. Results
The Final Impact.
Shift to a personalized customer experience.
Ready to achieve
Similar results?
Join leading fashion brands using Fringuant to transform their digital shopping experience.